Jessica Capages

I'm Jessica Capages — founder of The Simple Dimple Digital Ink Studio and someone who has spent years watching the tattoo industry get left behind online. Not because the artists aren't talented. Not because the shops aren't worth finding. But because nobody was building digital tools specifically for this world.

I'll be real with you — I'm not a 20-year tattoo industry veteran. I'm someone who is deeply rooted in the culture, covered in ink, and genuinely obsessed with being around tattoo artists. The first time I walked a convention floor, I knew that was where I belonged. That feeling hasn't gone away.

I'm learning this industry one convention at a time — talking to artists, getting to know local shops, understanding how this world actually works from the inside. And what I keep seeing is the same thing: incredible talent with a digital presence that doesn't come close to matching it.

That's where I come in. I've always been good at building businesses — the kind that are actually lucrative. But running them eventually bored me. So I leaned hard into what I love most: the marketing, the branding, the strategy. Building something badass from nothing and watching it take off. That's my thing. And now I'm doing it for a world I actually love.

When I'm not deep in a build, you'll find me and my boyfriend Scott out on rides in the Reaper, catching sunsets by the water, hitting concerts, or rolling through tattoo expos and conventions. Mom of 7, grandma of 7 — and somehow still the most chaotic one in the room. Scott gets genuinely annoyed by my obsession with websites and SEO blogging, but he shows up in matching outfits with me so he doesn't get to complain too much. This industry isn't just my work — it's becoming my world, and I'm here for all of it.